Which hairdresser, renowned for a passion for craft and the environment, invented the world's first ammonia-free haircolor in 1985?

• A. Vidal Sassoon
• B. Farouk Shami
• C. Paul Mitchell
• D. Trevor Sorbie

Answer: (B)

The idea being tested is recognizing a pioneer who connected skilled craft with environmental-minded innovation in hair color chemistry. Ammonia-free hair color uses milder agents instead of ammonia to lift the hair cuticle and develop color, reducing odor and scalp irritation while still delivering strong gray coverage and performance. In 1985, Farouk Shami introduced the world’s first ammonia-free haircolor, a move that reflected his commitment to both high-quality workmanship and eco-friendly practices in the salon industry. This innovation helped popularize safer, more sustainable color options without sacrificing results, setting a new standard in professional color formulations. While other iconic stylists are celebrated for their cutting, styling, and brand influence, the specific invention of ammonia-free color is attributed to Farouk Shami.